Sylvia — before we hop on Wednesday, I wanted to put together an honest look at what I'm building at BOSSTORQUE and where I think your work and mine actually line up. The goal is to save us both time: if there's a real collaboration here, this should make it easier to find. If there isn't, this should make that clear too — with no time wasted in either direction.
Take a few minutes with this when it's convenient. I'll bring the same posture to the call.
BOSSTORQUE is an AI-powered consulting business serving construction and field-service operators — general contractors, HVAC, electrical, plumbing, landscaping, tree care, and roofing companies in the 5–150 employee, $1M–$20M revenue range. The work is part operations consulting, part marketing/automation build, part AI implementation. Think: peer to the owner who already runs a real company and just needs a sharper edge.
The model is deliberately high-margin and lean. I lean on AI for production, offshore freelancers for the gaps, and keep the business location-independent and sellable. The 12-month target is $200K+ revenue at 90%+ margins; the 3–5 year target is a sellable IP estate worth real money to the right acquirer.
Tone is direct, plain-English, and rooted in the trades — I came up in the field as an electrician before twenty years in software and AI, so the work has to land with people who actually swing tools, not just consultants who write about them.
Coaches, therapists, and impact-driven solopreneurs converting 1:1 expertise into recurring-revenue membership communities. Audience lives on LinkedIn, Skool, YouTube, and Circle. Buying psychology is rooted in mission, transformation, and personal-brand IP.
Owner-operators of construction and field-service companies. Audience lives on Facebook trade groups, jobsites, supply houses, trade associations, and YouTube how-to. Buying psychology is rooted in throughput, reliability, crew retention, margin, and "does this make my Tuesday easier."
Two completely different rooms. That's not a problem — it's the start of an honest conversation about whether and how the two rooms could send each other any work at all.
One of the clearest gaps in my model is the absence of a recurring-revenue product. I deliver consulting and build campaigns, automations, and deliverables, but the business is project-shaped today, not subscription-shaped. The work you've spent a decade on — turning expertise into productized membership — is exactly the muscle I haven't built yet. That's a real point of overlap, even if the audiences differ.
Hide the Exit is, on its face, written for memberships. The underlying principle — designing the offer so leaving is harder than staying — is just as relevant to a contractor's recurring service-plan customers as it is to a coach's membership. There's a clean intellectual overlap there even if the implementation differs.
Your repositioning toward operators with IP who want it productized lines up almost word-for-word with how I describe my own model: high-margin, hands-off, location-independent, sellable. Different vehicles, same destination.
I'm not a coach selling 1:1 hours, I don't have a Google Drive of unmonetized course material, and I'm not looking for a done-for-you build. I have a working business, a stack I run myself, and the technical fluency to assemble whatever I need. What I don't have is your decade of pattern recognition on what makes a membership stick — and that's the only thing I'd be in market for.
Contractors and field-service owners don't typically buy memberships in the coaching sense. They buy software subscriptions (CRM, dispatch, accounting), trade-association memberships, and equipment financing — but not "community + curriculum" products. Any membership built on top of BT IP would have to be reimagined for that buyer, not retrofitted from the coaching playbook. That doesn't make it impossible — it makes it a more interesting design problem than a standard build.
If any of these resonate with how you think about your business, I'd love to hear which ones. If none of them do, that's an answer too — and a useful one for both of us.
I'm interested in your retention and offer-design thinking. You may be interested in how I'm using AI-driven content production, automation, and operator-facing tooling — areas where I've put serious reps in for the contractor world but which port directly to coaching/therapy practices. A scoped exchange — not a full engagement on either side — could be valuable for both of us.
Many of your members likely need exactly what BOSSTORQUE already builds for contractors: AI-powered marketing automation, lead capture, client onboarding workflows, and website builds tuned for conversion. If you've ever wished you had a trusted technical partner you could hand a member to without doing the build yourself, that's a conversation worth having. Rev-share or referral fee — whatever fits how you already work with partners.
The most ambitious version: a productized membership for contractors, built jointly — your architecture, my SME and audience, shared upside. I'm not pitching this as a near-term move. I'm flagging it as something worth exploring if the first two conversations go well and the chemistry's right.
To be clear and respectful of your time: I'm not in market for Bliss or a full done-for-you membership build. The audience mismatch and my own technical/marketing capacity make it a poor use of either of our energy. If your model has a methodology-only or peer-collaboration tier, I'd love to hear about it. If it doesn't, that's totally fair — we don't have to manufacture a fit that isn't there.
Option A. If any of the three collaboration angles above resonate, let's spend our time on the call exploring the most promising one.
Option B. If you see a fit I'm missing, I'm open. You've got more reps in this category than I do.
Option C. If, having read this, you don't see a real fit either, let's say so and not burn the time. Mutual respect, stay connected, revisit if either of our businesses shifts.
I'm fine with any of the three. A short reply ahead of the call would let us both walk in with the right expectation.
Looking forward to the conversation, Sylvia. Thanks for the outreach — and for taking the time to read something this direct.
— Jason Johnson
Founder & Lead Advisor, BOSSTORQUE
bosstorque.ai